Casey Blackwood
Strategy
Your marketing has great parts. I make them work as a Whole.
Consumer brands are navigating more channels, more agency partners, more data, and more creative formats than any team was built to coordinate. Most feel the impact before they can name the cause. I help them find the headroom that comes from making everything work together.
The problem
The individual pieces are usually good — real thinking in the strategy, real craft in the creative, real investment in the media. What most brands are missing is the layer that connects them: the brief that accounts for how the idea lands in context, how media and creative inform each other, how audience insight actually shapes the plan. That gap is where performance gets left on the table.
How I Solve It
I'm a connections strategist — I work in the layer between the idea, the audience, and the channels where the plan needs to land. My work takes different shapes depending on where a client is: structured audits, connections strategy ownership, or complex projects we scope together. In all of it, I work inside the process alongside the teams already responsible for the work.
EXPERIENCE
20+ Years in Connections Strategy & Integrated Marketing
Former Publicis, Omnicom, Coca-Cola
INDUSTRIES
Fortune 500 & Emerging Consumer Brands across CPG, Food & Bev, Beauty, Retail, QSR
Reach
Brand & Content Expertise
Data & Measurement Integration
Full-funnel Media Strategy
Brands I've Worked With
I've worked with Fortune 500s and early-stage brands. The problems are often the same. The scale is different.